--TLC'S SISTER WIVES is #1 among W25-55, W18-49 and W18-34 --
(Silver Spring, Md.) - TLC's hit series SISTER WIVES premiered its third season delivering huge ratings for the network on Sunday night at 9PM/ET making the show the #1 primetime program among ad-supported cable with women 25-54 and 18-49 - even beating out CBS' The Good Wife among women 18-34. The season three premiere delivered the network's highest ratings in nearly two years among W25-54 and W18-49 garnering a 2.3 HH, a 2.4 W25-54/18-49 and a 2.3 W18-34 rating. This marks the highest W18-49 rating for the series to date.
SISTER WIVES was watched by 2.8 million viewers P2+. The episode titled "The Announcement" delivered TLC's highest ratings in 2011 among HH W18-49/18-34. With the help of the SISTER WIVES premiere, TLC scored its best Sunday prime performance in over a year.
On last night's premiere of SISTER WIVES, tensions continued to build as the Browns had a difficult time adjusting to the move to Las Vegas. A nervous Robyn finally announced her new pregnancy to the family. Meanwhile, the older teens discontent over their new life started to bubble to the surface.
SISTER WIVES returns this Sunday at 9PM/ET with an all-new episode.
Source: Nielsen, 9/25/11. Highest 2 years since 11/23/09. Best Sunday = 6/6/10. Prime = 8-11p. Cov Rtg/(000s)